SEO RULES FOR 2013

Google is now aiming at how to determine real brands from fake sites only trying to force their way up the SERP.  Here is a list of factors Google is looking at.

1. Social Impact of Content- Successful brands will see heavy traffic from social interaction.  By monitoring this, Google can easily adjust rankings by social activity.
2. Keywords- Using similar, but not exact keywords can have a large impact.  However using the same exact keywords over and over is just the way to see yourself get banned.  Stop stuffing and start similating. (My verb for focusing content on similes.)
3. Less is More.  Stop creating unique domains with exact keyword match, ie. FitnessGyminPhoenixAZ.com.  Focus on one main branded website, and build all the content on a single URL.  Stop the madness of exact match URLs.  This is a perfect way for Google to sniff out the posers from the players. Build a brand.
4. Sharable Content- With a new commitment to writing and creating good content, you should focus on true valued tips.  If someone finds value to what you’re righting, you have a much higher chance at someone sharing it.  Stop the ambiguous content.  Chances are you get sick of writing it, and no one reads it anyway.  Show some Karma love by giving your readers something insightful, and they will share the love by promoting it to their friends.

At the end of the day, a good company will focus on high quality content, then spend their marketing efforts sharing it.  Engage. Use good media…you’ll be surprised with how well your rankings in 2013 improve.